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Research funded to study the appeal of menthol and smoking by people with HIV
Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR
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Nine young leaders are mobilizing their peers as the new class of truth Ambassadors
As one of the youth leadership programs at Truth Initiative, truth Ambassadors are young people who are passionate about tobacco control advocacy.
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Colorful and close to candy: Surveying how the tobacco industry markets flavored products in stores
A survey of tobacco retailers in two major Ohio cities highlights how the tobacco industry uses an array of in-store marketing to make its products enticing
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What are the long-term effects of vaping?
Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.
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Hookah is the most popular flavored tobacco product among youth
Flavors play a significant role in drawing youth to use hookah, and they are one of the main reasons youth use the product.
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18 schools pledge to go tobacco-free through college program initiative
The Truth Initiative Tobacco-Free College Program provides up to $20,000 for schools to engage their campus community to address smoking and tobacco use.
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Behind the marketing strategy that costs the tobacco industry $900k an hour
The tobacco industry spent over $8.6 billion on marketing in retail establishments, also called point-of-sale marketing, in 2014.
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Our top issues
In our fight to end commercial tobacco use, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use. These are our top issues.
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Nicotine content in e-cigarettes more than doubled in 5 years
The average nicotine concentration in e-cigarettes sold in the U.S. more than doubled from 2013 to 2018.
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CVS Health and Truth Initiative challenge all women’s colleges to go tobacco-free
CVS Health and Truth Initiative are calling upon women’s colleges to apply for grants dedicated to adopting 100 percent tobacco-free campus policies.
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