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![Fact Sheet]()
Fact Sheet
Research & Resources
![Experiential concert crowd]()
How tobacco companies use experiential marketing
Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars
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![News Article]()
News Article
Research & Resources
![Subway walking]()
#NoMentholMondays: The targeted marketing of menthols and African-American history
In July 2014, the Smithsonian announced that Altria Group, owner of Philip Morris and one of the world’s largest tobacco companies, had contributed $1 millio
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![News Article]()
News Article
Research & Resources
![e-cigarette marketing]()
4 marketing tactics e-cigarette companies use to target youth
From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.
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Press Release Press
![Truth Initiative Facebook Logo]()
truth® calls out tobacco industry for profiling disguised as target marketing
Tobacco is not an equal opportunity killer.
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![News Article]()
News Article
Research & Resources
![womens issues]()
From social taboo to target market: How tobacco use became a women’s issue
… From social taboo to target market: How tobacco use became … identity harmful effects marketing Something interesting … taboo for women. New targeted marketing campaigns emerged in the …
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![Fact Sheet]()
Fact Sheet
Research & Resources
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Tobacco use in LGBT communities
It’s common for LGBT individuals to experience disparities that stem from social stigma and discriminatory treatment.
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![Fact Sheet]()
Fact Sheet
Research & Resources
![American Spirit Cigarette Packs]()
Tobacco use in the American Indian/Alaska Native community
This fact sheet about smoking and American Indians/Alaska Natives outlines patterns of use, industry targeting and health effects.
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![Fact Sheet]()
Fact Sheet
Research & Resources
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Tobacco use in the military
The U.S. military has a culture of tobacco use, which decades of tobacco industry targeting has helped create and support.
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![Fact Sheet]()
Fact Sheet
Research & Resources
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Tobacco use in the Hispanic/Latino American Community
This fact sheet about smoking and Hispanic/Latino Americans outlines patterns of use, industry targeting and health effects.
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![Fact Sheet]()
Fact Sheet
Research & Resources
![Subway walking]()
Tobacco use in the African American community
… children. A review of menthol marketing found more advertising in publications and venues that target African American audiences. A … or nightclubs — to specifically target certain populations, including …
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![Fact Sheet]()
Fact Sheet
Research & Resources
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Tobacco use in the Asian American community
This fact sheet about smoking and Asian Americans outlines patterns of use, industry targeting and health effects.
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![Fact Sheet]()
Fact Sheet
Research & Resources
![Menthol cigarettes]()
Menthol: Facts, stats and regulations
… to quit than regular cigarettes. MARKETING IN THE U.S. Menthol makes … fear that menthol bans unfairly target African Americans and would … be restricted so that it does not target youth or minorities. These …
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