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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Displaying 12 of 207 Search Results

  1. Fact Sheet Fact Sheet Research & Resources
    Experiential concert crowd

    How tobacco companies use experiential marketing

    … tobacco companies use experiential marketing Fact SheetTobacco Industry … For one of several tactics to target young adult trendsetters, … marketing to specifically target certain populations, including …

    Jun. 26, 2018
    Tobacco Industry Marketing
    Marketing
  2. News Article News Article Research & Resources
    Subway walking

    #NoMentholMondays: The targeted marketing of menthols and African-American history

    In July 2014, the Smithsonian announced that Altria Group, owner of Philip Morris and one of the world’s largest tobacco companies, had contributed $1 millio

    Feb. 08, 2016
    Targeted Communities
    Racial/Ethnic Minorities
  3. News Article News Article Research & Resources
    e-cigarette marketing

    4 marketing tactics e-cigarette companies use to target youth

    From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

    Aug. 09, 2018
    Tobacco Industry Marketing
    Marketing
  4. Press Release Press
    Truth Initiative Facebook Logo

    truth® calls out tobacco industry for profiling disguised as target marketing

    Tobacco is not an equal opportunity killer.

    Feb. 12, 2017
  5. News Article News Article Research & Resources
    womens issues

    From social taboo to target market: How tobacco use became a women’s issue

    Something interesting happened after the U.S. Surgeon General issued a report confirming the link between smoking and cancer in 1964.

    Apr. 05, 2017
    Targeted Communities
    Women
  6. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in LGBT communities

    It’s common for LGBT individuals to experience disparities that stem from social stigma and discriminatory treatment.

    Jun. 23, 2021
    Targeted Communities
    LGBT
  7. Fact Sheet Fact Sheet Research & Resources
    American Spirit Cigarette Packs

    Tobacco use in the American Indian/Alaska Native community

    This fact sheet about smoking and American Indians/Alaska Natives outlines patterns of use, industry targeting and health effects.

    May. 28, 2020
    Targeted Communities
    Racial/Ethnic Minorities
  8. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the military

    … bases. Industry Targeting and Marketing Documents reveal that the … industry used various tactics to target military wives, like …

    Jun. 12, 2018
    Targeted Communities
    Military
  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the Hispanic/Latino American Community

    This fact sheet about smoking and Hispanic/Latino Americans outlines patterns of use, industry targeting and health effects.

    May. 28, 2020
    Targeted Communities
    Racial/Ethnic Minorities
  10. Fact Sheet Fact Sheet Research & Resources
    Subway walking

    Tobacco use in the African American community

    This fact sheet about smoking and African Americans outlines patterns of use, industry targeting and health effects.

    May. 28, 2020
    Targeted Communities
    Racial/Ethnic Minorities
  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the Asian American community

    This fact sheet about smoking and Asian Americans outlines patterns of use, industry targeting and health effects.

    May. 28, 2020
    Targeted Communities
    Racial/Ethnic Minorities
  12. Fact Sheet Fact Sheet Research & Resources
    Menthol cigarettes

    Menthol: Facts, stats and regulations

    … to quit than regular cigarettes. MARKETING IN THE U.S. Menthol makes … fear that menthol bans unfairly target African Americans and would … be restricted so that it does not target youth or minorities. These …

    Apr. 22, 2022
    Traditional tobacco products
    Menthol