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  1. Fact Sheet Fact Sheet Research & Resources

    How tobacco companies use experiential marketing

    Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars

  2. News Article News Article Research & Resources

    #NoMentholMondays: The targeted marketing of menthols and African-American history

    In July 2014, the Smithsonian announced that Altria Group, owner of Philip Morris and one of the world’s largest tobacco companies, had contributed $1 millio

  3. News Article News Article Research & Resources

    4 marketing tactics e-cigarette companies use to target youth

    From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

  4. News Article News Article Research & Resources

    From social taboo to target market: How tobacco use became a women’s issue

    … From social taboo to target market: How tobacco use became … identity harmful effects marketing Something interesting … taboo for women. New targeted marketing campaigns emerged in the …

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in LGBT communities

    It’s common for LGBT individuals to experience disparities that stem from social stigma and discriminatory treatment.

  6. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the American Indian/Alaska Native community

    This fact sheet about smoking and American Indians/Alaska Natives outlines patterns of use, industry targeting and health effects.

  7. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the military

    The U.S. military has a culture of tobacco use, which decades of tobacco industry targeting has helped create and support.

  8. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the Hispanic/Latino American Community

    This fact sheet about smoking and Hispanic/Latino Americans outlines patterns of use, industry targeting and health effects.

  9. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the African American community

    … children. A review of menthol marketing found more advertising in publications and venues that target African American audiences. A … or nightclubs — to specifically target certain populations, including …

  10. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in the Asian American community

    This fact sheet about smoking and Asian Americans outlines patterns of use, industry targeting and health effects.

  11. Fact Sheet Fact Sheet Research & Resources

    Menthol: Facts, stats and regulations

    … to quit than regular cigarettes. MARKETING IN THE U.S. Menthol makes … fear that menthol bans unfairly target African Americans and would … be restricted so that it does not target youth or minorities. These …