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  1. News Article News Article Research & Resources

    #NoMentholMondays: The targeted marketing of menthols and African-American history

    In July 2014, the Smithsonian announced that Altria Group, owner of Philip Morris and one of the world’s largest tobacco companies, had contributed $1 millio

  2. News Article News Article Research & Resources

    4 marketing tactics e-cigarette companies use to target youth

    From offering candy-flavored tobacco products to college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

  3. News Article News Article Research & Resources

    Old tactics, new products: how big tobacco targets women in e-cigarette marketing

    The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ

  4. News Article News Article Research & Resources

    From social taboo to target market: How tobacco use became a women’s issue

    Something interesting happened after the U.S. Surgeon General issued a report confirming the link between smoking and cancer in 1964.

  5. News Article News Article Research & Resources

    State-by-state smoking trends reveal Big Tobacco’s targets

    Just about one of every five deaths in the U.S. is attributable to cigarette smoking.

  6. News Article News Article Research & Resources

    Cities and states target tobacco sales with new rules in 2016

    States and cities across the country will make it harder to sell tobacco products to young people in 2016, increasing the legal minimum age to purchase cigar

  7. News Article News Article Research & Resources

    Capitalizing on a “captive audience”: How tobacco companies targeted troops on military bases

    Tobacco companies took advantage military service members—a “captive audience”—with special events and activities on and near military bases.

  8. News Article News Article Research & Resources

    The JUUL copycats that are flooding the market

    What looks like a JUUL, operates like a JUUL, but isn’t a JUUL?

  9. New report finds parents unaware that video games contain smoking images with many targeting teens

    Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are

  10. News Article News Article Research & Resources

    How the tobacco industry markets vaping nicotine as stress relief

    Some vape manufacturers are using a similar strategy to market e-cigarettes that tobacco companies used for decades to sell cigarettes: advertising them as s

  11. Fact Sheet Fact Sheet Research & Resources

    How tobacco companies use experiential marketing

    Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars