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  1. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New York 2021

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

  2. Report Report Research & Resources

    While you were streaming

    New research from Truth Initiative reveals that 79 percent of the shows most popular with young people depict smoking prominently.

  3. Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health

    The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev

  4. News Article News Article Research & Resources

    Youth vaping, mental health and the importance of quitting: A Q&A with the National Council for Mental Wellbeing

    To discuss the youth vaping and youth mental health crises, Truth Initiative spoke with Tamanna Patel from the National Council for Mental Wellbeing.

  5. Report Report Research & Resources

    Measuring support for tobacco control policies in states with deadly smoking disparities

    How do residents who live in a collection of states with smoking rivaling the most cigarette-dependent countries on earth feel about laws to curb tobacco use

  6. Report Report Research & Resources

    Nicotine on demand

    Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

  7. Report Report Research & Resources

    Tobacco’s starring role

    Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021

  8. Report Report Research & Resources

    Smoking in Movies: 2020

    Tobacco imagery in youth-rated movies still exists.