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    Youth Activism

    ​Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.

    Learn more about these programs and how to apply.

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  3. News Article News Article Research & Resources

    Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

    Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

  4. News Article News Article Research & Resources

    As streaming soars, these binge-worthy shows frequently depict tobacco

    Watching shows in a compressed time may influence the amount and intensity of exposure.

  5. News Article News Article Research & Resources

    Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees

    Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima

  6. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Oklahoma 2020

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Oklahoma.

  7. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Oklahoma 2019

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Oklahoma.

  8. News Article News Article Research & Resources

    17 more colleges and universities pledge to go tobacco/vape-free

    Eighteen colleges and universities are working toward adopting a 100% tobacco/vape-free campus policy.

  9. Truth Initiative Statement on Reagan-Udall Foundation Evaluation of FDA’s Tobacco Program

    The report issued this week from the Reagan-Udall Foundation identifies operational improvements needed to ensure CTP can effectively do the full breadth of

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  12. News Article News Article Research & Resources

    #STOPPROFILING: Tobacco is a social justice issue

    The tobacco industry deliberately singles out communities that already face adversity and inequality with aggressive marketing tactics that equal profiling.<