Search

CDC finds ‘marked disparities’ in youth tobacco use by race and ethnicity

Youth tobacco use is highest among Native Hawaiians and other Pacific Islanders, who make up 23.4% of U.S. teens who currently use a tobacco product.

truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

Research funded to study the appeal of menthol and smoking by people with HIV

Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR

Most of JUUL's Twitter followers are underage

Most users following JUUL’s official Twitter account (@JUULvapor) are underage, according to a new research study.

Federal Judge Rules FDA Acted Illegally in Delaying Required Review of E-Cigarettes, Cigars

In a major victory for public health a federal judge has ruled that the FDA acted illegally when, in 2017, it allowed e-cigarettes to remain on the market un

New study reveals teens 16 times more likely to use JUUL than older age groups

A first-of-its-kind study explores the rates and characteristics of JUUL use.

Behind the marketing strategy that costs the tobacco industry $900k an hour

The tobacco industry spent over $8.6 billion on marketing in retail establishments, also called point-of-sale marketing, in 2014.

Truth Initiative welcomes 2016-17 class of Youth Activism Fellows

Truth Initiative® kicked off its 2016-17 Youth Activism Fellowship program with 32 youth activists who are helping to create the first tobacco-free generatio

3 ways truth is creating the first tobacco-free generation

When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

truth Takes to TikTok To Talk Vaping And The Immune System During COVID-19

The #ImmuneUpVapesDown TikTok challenge will ask users to come up with their own immune boosting concoction.

New Documentary Takes Hard Look at Tobacco Industry’s Predatory Tactics for New Generations

“Black Lives/Black Lungs: The Journey of a Stolen Leaf” is now available to stream on YouTube.

New study raises concerns that youth vaping nicotine may reverse declines in other drug use

New research provides compelling evidence that the youth e-cigarette epidemic, which is increasing overall youth tobacco use to a rate unseen in nearly two d