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More than half of young people consider quitting vaping in 2022, new survey finds

For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.

How mobile marketing for e-cigarettes may be aimed at youth

E-cigarette marketing on mobile channels shows that companies are emphasizing flavors and high-tech features, strategies that may attract youth.

Election results: The state of tobacco taxes

How did tobacco taxes fare in the 2016 election?

“E-cig” or “vape”? Why semantics matter

If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?

#NoMentholMondays: How youth activists are fighting back

Youth activists have identified tobacco, specifically the targeted marketing of menthol cigarettes in African-American communities, as a social issue worth f

Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco

The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.

Truth Initiative named to Fast Company’s annual list of the world’s 50 most innovative companies for 2020

This recognition underscores the efficacy of Truth Initiative’s creative and innovative efforts to directly combat the national youth e-cigarette epidemic.

How African-American leaders are taking on menthol

African-American organizations, public health groups and other tobacco control advocates are stepping up efforts to restrict the sale of menthol cigarettes.<

Majority of Natural American Spirit smokers believe brand is less harmful

Researchers found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands.

The difference between commercial tobacco and sacred tobacco

2020 class of truth Ambassadors launch community projects

Eleven young leaders from across the country are designing and executing local projects to inspire tobacco-free communities as the newest class of truth Amba

Truth Initiative launches 2019 Youth Ambassadors Program to build tobacco- and smoke-free communities

truth Ambassadors are a group of youth and young adults creating and promoting projects that inspire tobacco- and smoke-free communities around the country.<