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Some video games glamorize smoking so much that cigarettes can help players win

At a time when the dangers of glamorizing smoking are well known, many video game makers have not gotten the picture.

New report shows that e-cigarettes can both harm and help the smoking epidemic

A National Academies of Sciences, Engineering, and Medicine report outlines the evidence-based consensus on the health consequences of e-cigarettes.

Back on tour: truth renews partnership with High School Nation

The truth® campaign is again partnering with High School Nation, a traveling music and arts festival that exclusively visits high school campuses

Truth Campaign snags 2 Ogilvy Awards

truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud

Yashi Srivastava

Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication

NAACP delegates endorse push to say no to menthols

NAACP adopted a resolution supporting efforts at the state and local level to restrict the sale of menthol cigarettes and other flavored tobacco products

Why is smoking still being glamorized in media and pop culture?

Even as national smoking rates have declined to record lows, there has been a pervasive re-emergence of smoking imagery on screens.

What’s the harm in hookah? How risk misperceptions relate to rising use

People who think of hookah as less harmful than cigarettes are more likely to use it now and in the future.

3 ways truth is creating the first tobacco-free generation

When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

Truth Initiative applauds FDA, DOJ for filing for permanent injunctions against six illegal e-cigarette manufacturers

We applaud the FDA and DOJ for filing suits, for the first time, to bar six e-cigarette manufacturers from continuing to sell their products, which have been

While you were streaming: Smoking on demand

A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.

Christine Kunigonis

Christine Kunigonis is a certified public accountant who specializes in nonprofit organizations.