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Helping colleges go tobacco-free
Truth Initiative helps community colleges and Historically Black Colleges and Universities (HBCUs) bring tobacco-free policies to the campuses that serve you
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Great American Smokeout: Quitting smoking could prevent 6 million cancer deaths
Even as cancer deaths linked to tobacco use have declined over time, about 6 million current smokers may die from tobacco-related cancers unless they quit.
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2019 Annual Report
We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an
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Cigarette smoking among teens down, but e-cigarette use up
Teen smoking of traditional tobacco cigarettes in the United States reached a new low of eight percent in 2014, but the data from the annual “Monitoring the
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Smoke 'em if you got 'em and if you're 21
The evidence shows raising the minimum age of sale of tobacco products to 21 will prevent uptake of smoking by young people.
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Common smoking triggers and how to beat them
For smokers preparing to quit, figuring out how to deal with triggers is one of the first steps to successfully making a plan to quit.
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Former navy secretary Ray Mabus on the culture of smoking in the military
Former Secretary of the U.S.
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18 schools pledge to go tobacco-free through college program initiative
The Truth Initiative Tobacco-Free College Program provides up to $20,000 for schools to engage their campus community to address smoking and tobacco use.
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2025 Annual Report
We are pleased to share the significant progress we made in 2025, detailed in this report: Strengthening community and forging partnerships to prevent nicoti
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Outsmart Nicotine: Breaking the Cycle
A new round of Outsmart Nicotine ads, released by Truth Initiative in April 2026, illuminates the cycle of nicotine addiction and withdrawal and situates the mental health impact of nicotine addiction as a reason to consider quitting. The new ads ask two essential questions: do people crave nicotine because they feel stressed? Or do they feel stressed because they crave nicotine?
Outsmart Nicotine offers a way to break the cycle with EX Program, a free evidence-based digital quitting program developed by Truth Initiative with Mayo Clinic.
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#NoMentholMondays: The targeted marketing of menthols and African-American history
In July 2014, the Smithsonian announced that Altria Group, owner of Philip Morris and one of the world’s largest tobacco companies, had contributed $1 millio
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