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CalPERS bet on Big Tobacco is bad economics for California

California Public Employees’ Retirement System officials are reportedly considering reversing the pension fund’s longtime ban on investing in tobacco compani

Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic

35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu

Young activist focuses on helping the homeless population live tobacco-free

Truth Initiative® fellow Kelsey Magill is working to help youth and young adults experiencing homelessness in Washington, D.C., live tobacco-free lives.

83 schools pledge to go smoke- or tobacco-free with community college initiative

Truth Initiative has awarded funding to 83 colleges to go smoke- or tobacco-free.

Let's make sure new army recruits don't become smokers

Does joining the military lead you to smoke? It could, but we can change that. The sad fact is: 38 percent of military smokers start after enlisting.

Father’s Day: Helping dads kick tobacco

Father’s Day is a great opportunity to encourage dads who use tobacco to quit. More than 278,000 men die every year from smoking.

Decline in cigarette sales highlights past misuse of tobacco settlement funds in some states

Declines in cigarette sales are leading to reduced revenues at the state level, highlighting past misuse of tobacco settlement funds in many states.

Smoke 'em if you got 'em and if you're 21

The evidence shows raising the minimum age of sale of tobacco products to 21 will prevent uptake of smoking by young people.

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Enlist in our movement, explore our youth activism programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.

Clear the Air Tennessee

Why the rise in youth e-cigarette use may be worse than we think

Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.