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JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low

A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<

Q&A: How Big Tobacco preys on low-income communities

University of Nevada, Reno, School of Community Health Science professor Dr.

Meet the North Carolina Rep. taking on tobacco on the industry’s home turf

Alma Adams, a two-term U.S. representative from North Carolina, has long been an advocate for tobacco prevention.

Why JUUL’s decision to pull ‘all’ flavors deserves no praise

JUUL has stopped selling fruity and dessert-flavored pods, but mint and menthol — among the most popular flavors for youth — will remain.

Youth Activism

​Enlisting and empowering youth and young adults is an important part of the movement to make commercial tobacco use a thing of the past. Truth Initiative trains and inspires young people to take action in their communities as truth community leaders, college leaders and ambassadors.

Learn more about these programs and how to apply.

Tobacco in Pop Culture

FDA proposes needed action on menthol, but falls short to stem youth e-cigarette epidemic

The agency's plans to take action on menthol cigarettes and flavored cigars are significant, but the proposed sales restrictions on e-cigarettes are not

Tobacco use in Minnesota 2018

An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Minnesota.

Ending youth e-cigarette epidemic at risk if FDA doesn’t act fast to remove flavors and fully regulate products as industry quickly innovates

The latest NYTS data are consistent with other research which showed that youth e-cigarette use was significantly impacted during the height of the pandemic.

Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people

A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.

The American public’s opinion of Big Tobacco

In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters ages 18 and older about their views of

Truth Initiative applauds action to hold maker of American Spirit accountable

Breathe DC filed a lawsuit in D.C. Superior Court on Monday against Santa Fe Natural Tobacco Company for deceptive marketing.