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Where we stand: Invest in research on sub-populations

Tobacco is not an equal opportunity destroyer.

Where we stand: Smoke-free public housing

Truth Initiative and The Society for Research on Nicotine & Tobacco weighed in on a rule proposed by the Department of Housing and Urban Development to i

3 tips for boosting success with an online quit-smoking program

As more smokers turn to the internet for help to quit, they can increase their chances of success with a few tips for making the most of online tools and res

Exposure to e-cigarette ads may enhance curiosity/usage among young adults

Exposure to e-cigarette advertisements may enhance curiosity and usage among young adults, according to the study “Impact of Exposure to Electronic Cigarette

Apply now: ‘Reinvent the reel’ grants will support groups to get smoking off movie screens

Grants from Truth Initiative® and Trinity Health will help youth-serving groups educate young people on the issue of smoking in

truth® and Vans morph culture-changing art into bold fashion statement

When it comes to teen tobacco use, truth believes creativity speaks louder than words.

Truth Initiative committed to smoke-free campuses for priority populations

Since the U.S.

Our Impact

At Truth Initiative, we create meaningful change at both the population and individual levels. With our research-driven approach to behavior change and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation access. By addressing systemic challenges and empowering individuals, we achieve transformative public health impact.

Report finds Puerto Ricans and Cuban Americans with highest smoking rates among Latino populations

Report finds Puerto Ricans and Cuban Americans with highest smoking rates among Latino populations.

Featured Community Projects

Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.

Explore examples of youth activists in action.

2016 Annual Report

2016 was a year driven by creative inspiration, exciting innovation and measurable impact as we significantly advanced our mission to achieve a culture where

Vine stars debunk social smoking myths with truth

Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!