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Latest data: Tobacco companies quadruple in-store ad spending

The latest report on Big Tobacco’s marketing reveals where the industry is intensifying its focus: ads in point-of-sale locations like convenience stores, ga

Research funded to study the appeal of menthol and smoking by people with HIV

Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR

truth opioid education campaign increases knowledge, lowers stigma

Findings from a campaign evaluation show that the nationally recognized truth campaign can successfully be adapted to spread the word about opioid misuse.

What are the long-term effects of vaping?

Not much is known about the health effects of e-cigarettes like JUUL, meaning the millions of young people who vape are being treated like test subjects.

Colorful and close to candy: Surveying how the tobacco industry markets flavored products in stores

A survey of tobacco retailers in two major Ohio cities highlights how the tobacco industry uses an array of in-store marketing to make its products enticing

Nine young leaders are mobilizing their peers as the new class of truth Ambassadors

As one of the youth leadership programs at Truth Initiative, truth Ambassadors are young people who are passionate about tobacco control advocacy.

Hookah is the most popular flavored tobacco product among youth

Flavors play a significant role in drawing youth to use hookah, and they are one of the main reasons youth use the product.

18 schools pledge to go tobacco-free through college program initiative

The Truth Initiative Tobacco-Free College Program provides up to $20,000 for schools to engage their campus community to address smoking and tobacco use.

Behind the marketing strategy that costs the tobacco industry $900k an hour

The tobacco industry spent over $8.6 billion on marketing in retail establishments, also called point-of-sale marketing, in 2014.

Our top issues

In our fight to prevent youth and young adult nicotine addiction, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.

Tobacco is a Social Justice Issue

Nicotine content in e-cigarettes more than doubled in 5 years

The average nicotine concentration in e-cigarettes sold in the U.S. more than doubled from 2013 to 2018.