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Two Gold CLIOs for Truth Initiative’s public education campaign: truth®

Just as it launched a new corporate brand identity and new a website for speaking, seeking and spreading the truth about tobacco, Truth Initiative was awarde

2021 class of truth Ambassadors launch community projects

Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o

Who We Are

Truth Initiative^® is America’s largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all. We investigate, expose, and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth^® campaign, community activism and engagement, and innovations to end tobacco use.

Quitting vaping in 2024: Top tips and resources

There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f

truth partners with Epiphone to donate custom guitars to high schools

truth x Epiphone aims to inspire high school students to use music as a powerful force for change against Big Tobacco’s exploitation.

Stop the Influence Pledge Signatories

How the National Lung Cancer Summit can shine a light on the cancer moonshot

Lung Cancer Alliance gathers in Washington, D.C.

Boston raises tobacco-buying age to 21

By raising the legal age of sale for tobacco to 21, Boston lawmakers have found an apt way to close out a year when teen cigarette use again reached historic

When is crowdsourced data most useful for research?

Crowdsourced data collection is gaining popularity because it is convenient, inexpensive and relatively quick.

Who sells cigarettes? The tobacco-free status of major retailers

See which of these five major retailers like Target, CVS, and Walmart still sell cigarettes and which have tobacco-free shelves.

Truth Initiative CEO calls for FDA to ban menthol

Truth Initiative® CEO and President Robin Koval called on the U.S.

What carrying a pack of cigarettes says about young smokers

Truth Initiative researchers found that young tobacco users who carry a pack of cigarettes are less likely to see tobacco as a significant danger to themselv