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The troubling history of Big Tobacco’s cozy ties with black leaders
The tobacco industry uses menthol to appeal to youth and blacks. Banning menthol cigarettes will save young lives and it will save black lives.
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Young Black Voices Expose Predatory Tobacco Industry Tactics in New truth® Campaign
In a calling to eradicate Big Tobacco’s systemic racism, truth, partnered with Black community members to launch its latest campaign Read Between the Lies.
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First-of-its-Kind Text Message Quit Vaping Program, This is Quitting, Enrolls More Than 200,000 Young E-Cigarette Users To Help Them Quit
Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes.
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FDA’s announcement on Logic’s e-cigarette products underscores urgent need for decisions on top e-cigarette brands comprising 75% of the market and should include menthol flavors
We are grateful to see movement again by the FDA on the e-cigarette pre-market approval process under Dr. Califf’s leadership
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New study shows many young oral nicotine pouch users also smoke and vape
Most young people who use oral nicotine pouches also smoke cigarettes (73%) and nearly half vape nicotine (49%), according to a recent Truth Initiative
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FDA’s Latest Marketing Denial Order for Menthol E-Cigarette Products Underscores Its Continued Commitment to Sound Science
Truth Initiative applauds the FDA latest announcement issuing market denial orders (MDOs) for two menthol e-cigarette products
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Our mission
Truth Initiative is America’s largest nonprofit public health organization dedicated to creating a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.
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Our Team
![mike moore thumb]()
Mike Moore
Mike Moore was attorney general of Mississippi from 1988 to 2004 and now practices law with his own firm, Mike Moore Law Firm, LLC, in Flowood, Mississippi.
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New data show historically low smoking rates
New data from CDC survey shows teen smoking rates at historic lows as well as declines in e-cigarette use among high school students.
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3 ways JUUL harms the environment
As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.
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How to help your child quit vaping
If you’re a parent trying to help a child quit using JUUL or other e-cigarette, here are some tips for how to start from the experts behind the evidence-base
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Truth Initiative Applauds FDA Decision on Big Tobacco’s Menthol E-Cigarette Products
Truth Initiative applauds the FDA's decision to issue marketing denial orders (MDOs) for two of R.J.
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