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A growing problem: Examining a decade of menthol smoking rates

In 2014, youth and young adult smokers were more likely to smoke menthol cigarettes, which are easier to smoke and harder to quit than non-menthol cigarettes

Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

What federal health agency cuts mean for tobacco control

Last Updated: December 10, 2025

4 Keys to Successfully Engaging Tobacco Users in Cessation at Shape Corp.

Best Practice Example of Inspiring Tobacco-free Lives with The EX Program

Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence

Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.

New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources

Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores

Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes

Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19

New study: Quit-vaping program This is Quitting also helps prevent young e-cigarette users from smoking

Use of a text message quit vaping program is linked with preventing the use of combustible tobacco products in addition to quitting e-cigarettes.

truth campaign proven to drive down smoking rates across different demographic groups

A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.

Q&A: How a Hispanic-Serving Institution became tobacco-free

In honor of Hispanic Heritage Month, Truth Initiative spoke with a student and staff member from the Community College of Aurora (CCA) to discuss how they ad

Young e-cigarette users report widespread use of flavor blends and “concept” flavors like Iced Mango, Blue Dream, and OMG

The study highlights the need to establish consistent classification of flavored e-cigarettes to track the proliferation of new products and flavors.