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First-of-its-kind free e-cigarette quit program now available to young vapers looking for help

Truth Initiative has launched a text message program that’s designed for e-cigarette users to quit vaping in the wake of the youth e-cigarette epidemic.

New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”

Few adults start using JUUL to quit smoking, new study finds

Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

Where we stand: Little cigars, cigarillos and cigars

Truth Initiative lays out the policies it supports with respect to little cigars, cigarillos and cigars

Flavored tobacco policy resource center

FDA Review of E-Cigarettes Is As Critical as Ever – Any Delay Related to COVID-19 Must Be Brief

FDA review is critical due to skyrocketing youth use of e-cigarettes and concerns that smoking and vaping may increase risk of severe complications from COVI

Truth Campaign snags 2 Ogilvy Awards

truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud

Inaction in the face of opportunities to ban menthol cigarettes

Recent efforts to push for a federal menthol cigarette ban have brought together truth® and DoSomething.org to enlist youth to urge the FDA to enact such a b

Q&A: Learning the truth about menthol’s impact on African Americans

Courtney Butler, a truth College Leader at Trinity Washington University in Washington, D.C., is, in her words, saying “no thank you” to the tobacco industry

Truth Initiative and Kaiser Permanente Join Forces with EVERFI to Teach Students About the Dangers of Vaping Cannabis

Vaping: Know the truth and the new cannabis lessons are currently available to schools nationwide at no cost.

truth® campaign prevents more than 300,000 young people from smoking in one year

An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.

Q&A: How to train emerging activists to support a social movement

Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?