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First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media
truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.
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JUUL sales increase more than 600% in a year, underscoring popularity among teens
Sales increased 641% in just one year, from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.
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Our Team
![Amanda Graham Headshot]()
Amanda L. Graham
As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.
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Significant drop as teen cigarette smoking hits 7%
Teen cigarette use has declined to an historic low of 7 percent, proving that national efforts to prevent teen smoking are working.
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3 myths about mental health and quitting nicotine
When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.
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Nearly half of all cancer deaths in the U.S. are preventable — and smoking is a leading risk factor
A new study by the American Cancer Society found that 44% of all cancer deaths among U.S.
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FDA nicotine reduction plan announced today has promise, but timeline puts young lives at risk
We applaud the FDA for moving forward with a comprehensive policy toward nicotine but the timeline for implementation is far too long.
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Greater nicotine flux is associated with greater dependence among pod-based e-cigarette users, new research shows
Recent Truth Initiative research shows greater nicotine flux, or the rate that an e-cigarette emits nicotine, was associated with higher e-cigarette dependen
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Inaction in the face of opportunities to ban menthol cigarettes
Recent efforts to push for a federal menthol cigarette ban have brought together truth® and DoSomething.org to enlist youth to urge the FDA to enact such a b
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Biden Administration’s Historic Action on Menthol Cigarettes and Flavored Cigars Marks Tremendous Win for Public Health
We applaud the FDA for choosing to be on the right side of science by announcing it will begin the process within the year for rulemaking to prohibit the sal
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Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people
A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am
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In yet another delay that leaves kids at risk, FDA tells court it won’t finish reviewing e-cigarette marketing applications until June 2023
The FDA has the power and responsibility to end this public health crisis, but once again it is failing to do so.
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