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  1. New Truth Initiative data show 1.2 million youth and young adults started using e-cigarettes since FDA missed the September 9, 2021, court-ordered deadline to remove unreviewed products from the market

    A new analysis from Truth Initiative shows the high cost of the FDA’s inaction, estimating that nearly 2.5 million youth and young adults (15-24 years old) h

  2. Truth Initiative Joins #StopHateForProfit Campaign

    Truth Initiative has announced it will pause all truth Facebook and Instagram advertising for the month of July, standing in solidarity with the #StopHateFor

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in New York 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New York.

  4. Our Team

    Robert Falk

    Throughout his career, Robert Falk’s legal expertise has helped advance important health care and social causes.

  5. News Article News Article Research & Resources
  6. Research Article Research Article Research & Resources

    Doctors’ offices: A missed opportunity in tobacco control

    Just 49 percent of adolescents who visited a doctor in the last year were asked if they use tobacco.

  7. Young people take back the shelves and demand that pharmacies stop selling tobacco products

    Pharmacies are a trusted source of health information and services.

  8. News Article News Article Research & Resources

    Majority of young vapers worry about COVID-19 risk and want to quit

    Findings from a new Truth Initiative survey reveal that the coronavirus pandemic is motivating many young people who use e-cigarettes to quit vaping.

  9. Research Article Research Article Research & Resources

    How online tools to help smokers quit can go viral

    Online tools to help smokers quit can be designed to make it more likely that users will share the apps and make them “go viral”

  10. News Article News Article Research & Resources

    Where we stand: Federal collection of electronic nicotine delivery systems marketing & product data

    he Federal Trade Commission (FTC) has collected information on the sales and marketing expenditures of cigarettes and smokeless tobacco products and reported

  11. News Article News Article Research & Resources

    Q&A: The importance of addressing tobacco use among Hispanic/Latino communities

    Truth Initiative gains insight on tobacco use in the community and why it’s important to address it.

  12. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Massachusetts 2018

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Massachusetts.