Search

Why the rise in youth e-cigarette use may be worse than we think

Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

Big Tobacco finally forced to tell the truth about its deadly products through court-ordered ads

The tobacco industry has begun publishing advertisements, or “corrective statements,” outlining the truth about the deadly and harmful effects of cigarettes.

Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

A national Healthy Homes Month reminder: Secondhand smoke kills

June marks National Healthy Homes Month, a good opportunity to focus on the dangers of secondhand smoke on children, nonsmoking adults and pets.

truth campaign grabs 4 Effies, 2 Big Apple Awards

The truth campaign picked up 4 Effie Awards and 2 Big Apple awards for its campaign encouraging youth to reject tobacco use

On the State of Racial Injustice in America

As an organization dedicated to saving lives and protecting our nation’s most vulnerable populations, Truth Initiative is committed to be agents of change.

Curriculums to Address Vaping Nicotine and Cannabis, & Prescription Drug Misuse

Our free digital courses offer modern approaches to guide teachers and educate youth about the dangers associated with vaping (nicotine, cannabis, and co-use) and prescription drug misuse, including counterfeit drugs containing fentanyl.

Through real-world scenarios delivered in truth’s authentic peer-to-peer youth voice, students are empowered to make healthy and informed choices and help others do the same.

Janet Mills

Janet Trafton Mills was sworn in as the 75th Governor of Maine in 2019.

New Truth Initiative Study Finds That E-Cigarette Use Increases Odds of Youth Using Cigars, Little Cigars or Cigarillos (CLCCS)

According to a new study, young people 15-21 who use e-cigarettes or ever used JUUL have over 3x higher odds of initiating use of cigars, little cigars or ci

truth® exposes unexpected ways tobacco affects young people

Did you know that smoking may dull your taste buds, harm the environment, and even impact your sex life?

FDA issues warnings to four tobacco product manufacturers for flavored cigarettes

Four tobacco manufacturers received warnings from the FDA for illegally selling flavored products labeled as cigars that the agency says are actually cigaret

Consumers – even smokers – want cigarettes out of pharmacies according to new CDC data

Sixty-six percent of U.S. adults favor a ban on tobacco products in pharmacy stores, including nearly half of smokers