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Why JUUL’s decision to pull ‘all’ flavors deserves no praise

JUUL has stopped selling fruity and dessert-flavored pods, but mint and menthol — among the most popular flavors for youth — will remain.

How to quit JUUL

If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.

Most teachers and administrators can’t identify JUUL, making it hard to combat use in school

Fewer than half of teachers and administrators could accurately identify a picture of JUUL, according to a Truth Initiative study, making it difficult to con

New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”

Tobacco in Pop Culture

Tobacco industry interference

First-of-its-kind free e-cigarette quit program now available to young vapers looking for help

Truth Initiative has launched a text message program that’s designed for e-cigarette users to quit vaping in the wake of the youth e-cigarette epidemic.

Few adults start using JUUL to quit smoking, new study finds

Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

What the Oscars tell us about smoking in the movies in 2017

Of the 2017 Oscar-nominated feature films that were rated PG-13 (excluding animation and documentary categories), 70 percent depicted tobacco use.

FDA Review of E-Cigarettes Is As Critical as Ever – Any Delay Related to COVID-19 Must Be Brief

FDA review is critical due to skyrocketing youth use of e-cigarettes and concerns that smoking and vaping may increase risk of severe complications from COVI

Q&A: Learning the truth about menthol’s impact on African Americans

Courtney Butler, a truth College Leader at Trinity Washington University in Washington, D.C., is, in her words, saying “no thank you” to the tobacco industry

New study: Success of local flavored cigar sales restrictions underscores need for national regulations

Flavored cigar sales restrictions in California, Illinois, Massachusetts, and New York significantly reduced cigar sales, according to new Truth Initiative r