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truth campaign linked with decreased smoking and increased support for anti-tobacco social movement
Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time
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3 ways JUUL harms the environment
As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.
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Two Gold CLIOs for Truth Initiative’s public education campaign: truth®
Just as it launched a new corporate brand identity and new a website for speaking, seeking and spreading the truth about tobacco, Truth Initiative was awarde
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truth campaign grabs 4 Effies, 2 Big Apple Awards
The truth campaign picked up 4 Effie Awards and 2 Big Apple awards for its campaign encouraging youth to reject tobacco use
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Truth Initiative named to Fast Company’s annual list of the world’s 50 most innovative companies for 2020
This recognition underscores the efficacy of Truth Initiative’s creative and innovative efforts to directly combat the national youth e-cigarette epidemic.
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The JUUL/Altria partnership puts nation's public health at greater risk
The FDA must use its full authority to stop the youth e-cigarette epidemic in the U.S.
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Senators urge MPAA to assign R rating to movies with smoking
The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t
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Vaping multiplies risk of COVID-19 in teens and young adults
Young people who had ever used e-cigarettes were five times more likely to be diagnosed with COVID-19 than those who hadn’t vaped.
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What is JUUL?
JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.
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truth Takes to TikTok To Talk Vaping And The Immune System During COVID-19
The #ImmuneUpVapesDown TikTok challenge will ask users to come up with their own immune boosting concoction.
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Study shows graphic cigarette warnings trigger brain areas key to quitting smoking
Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain
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