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truth and Vans team up to spread life-saving messages

truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.

Flavored tobacco policy resource center

How one student led her apartment complex to go tobacco-free

Truth Initiative® youth activism fellow Katelynd Todd was driven to adopt a new tobacco-free policy at her apartment complex after learning about the harms o

A growing problem: Examining a decade of menthol smoking rates

In 2014, youth and young adult smokers were more likely to smoke menthol cigarettes, which are easier to smoke and harder to quit than non-menthol cigarettes

truth campaign proven to drive down smoking rates across different demographic groups

A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.

Harm Reduction Infographic

The tobacco industry has been trying to co-opt the term "harm reduction" as part of its business strategy to expand its user base.

Stop the Influence: Reject Big Tobacco and Vape Money

Truth Initiative and the African American Tobacco Control Leadership Council, Black Women’s Health Imperative, and Campaign for Tobacco-Free Kids are calling on organizations to reject funding and partnership from tobacco and vaping companies. Sign the pledge!

Protecting scientific integrity from tobacco industry interference

Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm

More than a third of current smokers (33.2%) erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry,

Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

4 Keys to Successfully Engaging Tobacco Users in Cessation at Shape Corp.

Best Practice Example of Inspiring Tobacco-free Lives with The EX Program

2020 state fact sheets

A look at the most recent tobacco use statistics in each state, including cigarette use, economics and state tobacco laws.