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CDC's anti-smoking ad campaign returns for sixth year
Launched in 2012, Tips™ is a national tobacco education campaign that profiles both former smokers and non-smokers living with long-term health effects cause
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Answers to five common questions about smoking and heart health
During American Heart Month, we are highlighting five important facts about heart health from BecomeAnEX, Truth Initiative’s digital quit smoking program.
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New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults
Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards
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What is “tobacco-free” nicotine?
These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.
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US high schooler cigarette use is at historic low while nearly a quarter reported using e-cigarettes
It is terrific news that the results of the 2015 National Youth Risk Behavior Survey (YRBS), released today by the U.S.
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6 key takeaways from the new FDA plan on e-cigarettes and other flavored tobacco products
To curb the access and appeal of tobacco, the FDA is advancing a plan to address the core of the epidemic — flavors.
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Where are kids getting JUUL?
Truth Initiative surveyed a national sample of more than 1,000 12- to 17-year-olds to find out where they are getting the e-cigarettes.
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E-cigarettes are creating a new source of environmental pollution
As youth vaping continues at epidemic levels, many young e-cigarette users report throwing away, improperly recycling, or littering the devices, according to
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How alcohol could be driving use of little cigars among some men
Men who smoke both cigarettes and little cigars, who want to quit smoking and who report drinking alcohol more frequently are more likely to use little cigar
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Take Action
Enlist in our movement, explore our youth activism programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.
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Nicotine content in e-cigarettes more than doubled in 5 years
The average nicotine concentration in e-cigarettes sold in the U.S. more than doubled from 2013 to 2018.
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Tobacco is a social justice issue: Mental health
Tobacco use disproportionately affects many marginalized populations—the same groups who have a long history of being exploited by the tobacco industry.
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