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6 takeaways from a new report on ending commercial tobacco use

We must act now, build on the progress we have made, and take strides to achieve a future where all Americans have the right to live free from tobacco and ni

One big way to improve the wellbeing of military veterans and caregivers

Hidden Heroes has partnered with Truth Initiative® to offer caregivers access to the EX® Program, a quit-smoking program developed in collaboration with Mayo

Flavored tobacco use among youth and young adults

A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.

Tobacco/vape-free Communities

JUUL sales increase more than 600% in a year, underscoring popularity among teens

Sales increased 641% in just one year, from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.

Take Action

Enlist in our movement, explore our youth activism programs, share quitting resources or donate — there are many ways you can take action now. Learn more about how you can be part of the generation that ends commercial tobacco use and nicotine addiction for good. 

Smoking and diabetes: The connection between 2 U.S. epidemics

Diabetes and smoking are two of the biggest public health challenges of our time, and they are connected in some surprising ways.

Mary Dominguez

Mary Dominguez serves as Vice President, Partnerships in Marketing, where she has worked on the truth brand since 2005.

3 things you can do about toxic cigarette litter

About 4.5 trillion cigarettes are discarded each year worldwide, making cigarette butts the most littered item on earth.

The one thing pharmacies could do to save thousands of lives

At least 53,566 pharmacies in 2016 stocked tobacco products despite repeated calls for companies to remove tobacco from their shelves.

Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season of F1 racing show

F1 and its tobacco industry sponsors are now reaching new audiences, made possible by the Netflix docu-series “Drive to Survive.”

5 strategies to reduce geographic disparities in tobacco use

With a series of tobacco policy changes, smoking prevalence in Tobacco Nation can be reduced to levels on par with the rest of the country.