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High-nicotine e-cigarettes may reverse declines in youth tobacco use

Without stronger regulation, e-cigarettes that can deliver nicotine at high levels could undo years of progress if young people become addicted to nicotine.<

New study reveals teens 16 times more likely to use JUUL than older age groups

A first-of-its-kind study explores the rates and characteristics of JUUL use.

Increasing funding for state tobacco prevention key to reducing high school vaping

Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users

FDA must stop sales of all flavored products and restrict marketing and sales to protect kids

It is a positive step that the FDA recognizes the critical role flavors play in the skyrocketing youth use of e-cigarettes and is planning action to reduce t

FDA’s announcement on Logic’s e-cigarette products underscores urgent need for decisions on top e-cigarette brands comprising 75% of the market and should include menthol flavors

We are grateful to see movement again by the FDA on the e-cigarette pre-market approval process under Dr. Califf’s leadership

Tobacco industry interference

Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.

New report shows that Marlboro is one of the most influential brands among teenagers

A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.

Nearly half of young vapers resolve to quit e-cigarettes in 2020

Many 15- to 24-year-olds who vape say quitting e-cigarettes is a 2020 resolution, according to a new survey.

Multi-million-dollar JUUL settlement for igniting youth e-cigarette epidemic is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs

With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of pro

Tobacco industry uses flawed study to oppose flavored tobacco restrictions

Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse

The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public