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Teens are 16 times more likely to use JUUL than older age groups
While the maker of the e-cigarette JUUL claims it is “only for adults,” teenagers are more likely to use the device than older age groups.
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Weak restrictions on flavored e-cigarettes lead to explosive menthol sales
Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.
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Research and evaluation
Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.
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As E-Cigarette Makers Face Critical September 9 Deadline, Leading Health Groups Urge FDA Not to Allow Sale of Any Flavored Products
Health groups endorse key principles to guide FDA review of e-cigarettes and other tobacco products, call for rigorous scientific evidence and prompt removal
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FDA takes steps on flavored e-cigarettes, but leaves youth at risk for addiction
Proposed FDA restrictions on flavored e-cigarettes and cigars are a step in the right direction, but they’re no match for the soaring rate of e-cigarette use
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3 ways JUUL harms the environment
As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.
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4 Keys to Successfully Engaging Tobacco Users in Cessation at Shape Corp.
Best Practice Example of Inspiring Tobacco-free Lives with The EX Program
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Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market
A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga
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16 higher education institutions pledge to go tobacco/vape-free through college program
Fourteen colleges and universities and two college systems are making a move to protect more than 241,000 students and 36,000 faculty and staff by pledging t
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While less harmful than cigarettes, e-cigarettes pose several risks
A recent review of e-cigarette science by the European Public Health Association finds that e-cigarettes should not be considered safe.
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Our Team
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Megan Jacobs
As the Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design that is
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Menthol: Facts, stats and regulations
Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.
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