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JUUL keeps saying its popularity with young people is an accident
JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.
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Tobacco Nation in the age of covid-19
Areas of the country with high rates of smoking—a risk factor for COVID-19 infection—are also among those with the lowest hospital capacities.
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Our Team
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Elizabeth Kenny
As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to achieve
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FDA’s reduced nicotine plan could be game-changer in tobacco epidemic
Today’s announcement on nicotine goes to the heart of the ongoing tobacco epidemic and addresses it at its core.
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New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades
The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA
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Our mission
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where commercial tobacco and nicotine addiction are a thing of the past. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.
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The latest information on JUUL: 8 important things to know
The latest information and facts about JUULing based on the newest research and reports, as well as the company’s own testimony and documents from Congressio
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Q&A: How a Hispanic-Serving Institution became tobacco-free
In honor of Hispanic Heritage Month, Truth Initiative spoke with a student and staff member from the Community College of Aurora (CCA) to discuss how they ad
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As Teen Smoking Rate Hits Historic Low, Youth Tobacco Use Hits Record High Derailing Years of Progress and Putting a New Generation at Risk
The youth smoking rate has fallen to just 3.7%, but e-cigarettes have put millions of teens on a path to nicotine addiction with a largely unregulated produc
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What does a tobacco “endgame” mean?
Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum
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truth campaign focused on mental health significantly lowered e-cigarette use among young people
A truth campaign focused on the connection between vaping nicotine and mental health significantly reduced e-cigarette use
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10 historically and predominantly black institutions pledge to go tobacco/vape-free with Truth Initiative program
Eight historically Black colleges and universities and two predominantly Black institutions were awarded grants from Truth Initiative® to adopt a 100% tobacc
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