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Young adults are underestimating the dangers of nicotine
Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot
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16 higher education institutions pledge to go tobacco/vape-free through college program
Fourteen colleges and universities and two college systems are making a move to protect more than 241,000 students and 36,000 faculty and staff by pledging t
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“Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users
A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes
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Truth Initiative Board Announces Appointment of Kathy Crosby as New CEO and President
Kathy's impressive background, extensive experience and passion for public health make her an exceptional choice to lead Truth Initiative.
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Greater nicotine flux is associated with greater dependence among pod-based e-cigarette users, new research shows
Recent Truth Initiative research shows greater nicotine flux, or the rate that an e-cigarette emits nicotine, was associated with higher e-cigarette dependen
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To fully understand tobacco use among AANHPI, representation in research matters
More specific data is needed to study tobacco use among the AANHPI community and help address disparities.
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What you need to know about new synthetic nicotine products
A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic
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Young Black Voices Expose Predatory Tobacco Industry Tactics in New truth® Campaign
In a calling to eradicate Big Tobacco’s systemic racism, truth, partnered with Black community members to launch its latest campaign Read Between the Lies.
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2020 class of truth Ambassadors launch community projects
Eleven young leaders from across the country are designing and executing local projects to inspire tobacco-free communities as the newest class of truth Amba
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56 Health and Other Organizations Back Trump Administration Plan to Remove Flavored E-Cigarettes from the Market
56 public health, medical, parent, educational and other organizations expressed strong support for the Administration’s plan to remove flavored e-cigarettes
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The JUUL copycats that are flooding the market
What looks like a JUUL, operates like a JUUL, but isn’t a JUUL?
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What is “tobacco-free” nicotine?
These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.
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