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High-nicotine e-cigarettes dominate the market, with sales increasing 15-fold in five years
Sales of e-cigarettes with the highest levels of nicotine (5% or greater nicotine strength) have grown drastically in the past five years
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FDA’s reduced nicotine plan could be game-changer in tobacco epidemic
Today’s announcement on nicotine goes to the heart of the ongoing tobacco epidemic and addresses it at its core.
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2021 Annual Report
We are pleased to share the significant progress we made in 2021, detailed in this report: Creating a future free from smoking, vaping, and nicotine.
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2020 Annual Report
We are pleased to share the significant progress we made in 2020, detailed in this report: Creating a future free from smoking, vaping, and nicotine.
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2019 Annual Report
We are pleased to share the significant progress we made in 2019, detailed in this report: Inspiring a new generation with the truth about smoking, vaping an
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New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults
Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards
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FDA must stop sales of all flavored products and restrict marketing and sales to protect kids
It is a positive step that the FDA recognizes the critical role flavors play in the skyrocketing youth use of e-cigarettes and is planning action to reduce t
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JUUL e-cigarette craze highlights why flavored tobacco products are so dangerous
Cigarettes came in flavors like berry, vanilla, margarita and many others until 2009, when federal lawmakers banned them — with the exception of menthol — du
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More than $1 million pledged to help schools fight e-cigarette epidemic
82 colleges and universities receive grants from CVS Health Foundation, American Cancer Society and Truth Initiative to help deliver a tobacco-free generatio
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Tobacco Nation in the age of covid-19
Areas of the country with high rates of smoking—a risk factor for COVID-19 infection—are also among those with the lowest hospital capacities.
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Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco
Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis
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