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E-cigarette use among young people returning to pre-COVID-19 levels
The re-emergence of e-cigarette use among young people as COVID-19 restrictions fade away calls for stronger policies
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Nicotine on demand
Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.
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How digital tools can help tobacco users quit for good
With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h
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Tobacco industry uses flawed study to oppose flavored tobacco restrictions
Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de
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Few adults start using JUUL to quit smoking, new study finds
Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.
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Our Team
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Yashi Srivastava
Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication
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Nearly 1 in 5 youth say they have seen JUUL used in school
Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.
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E-cigarettes
E-cigarette one page infographic
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Researchers reviewed nearly 700 e-cigarette studies. What did they find?
E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?
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Truth Initiative Partners with Pennsylvania’s Office of Attorney General to Provide Prescription Drug Safety Course, Powered by EVERFI from Blackbaud
Prescription Drug Safety: Know the truth will empower Pennsylvania youth to become safe and informed users of medication, while also providing the tools to r
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New study: Only 3% of adult smokers used JUUL to quit in past year
A new Truth Initiative study published in Tobacco Control found that only 3% of adult smokers who attempted to quit in the past year used JUUL as a quit meth
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Q&A: How a Hispanic-Serving Institution became tobacco-free
In honor of Hispanic Heritage Month, Truth Initiative spoke with a student and staff member from the Community College of Aurora (CCA) to discuss how they ad
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