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  1. Young Activists Join with truth® to Demand Action on Menthol Cigarettes and Flavored Cigars

    Youth and young adults deliver digital petition during in-person meetings with the White House and Congressional members.

  2. 2019 Alliance for Workplace Excellence

    Health & Wellness Seal of Approval

    Truth Initiative

  3. News Article News Article Research & Resources

    A decade of the Tobacco Control Act: Where are we now?

    As we mark 10 years since passage of the act, here’s a look at its accomplishments as well as the critical gaps remaining.

  4. New report shows that e-cigarettes can both harm and help the smoking epidemic

    A National Academies of Sciences, Engineering, and Medicine report outlines the evidence-based consensus on the health consequences of e-cigarettes.

  5. News Article News Article Research & Resources

    truth® campaign prevents more than 300,000 young people from smoking in one year

    An estimated 301,930 youth and young adults did not become smokers over the course of one year because of the truth campaign.

  6. News Article News Article Research & Resources

    Survey results show how Gen Z’s love of pets can help end smoking

    Pet owners place a great deal of value on the health and well-being of their pets, according to new survey results that shed light on the opportunity to insp

  7. 2023 Effie Awards

    Disease Awareness & Education: Non-Profit / Health & Wellness

    Breath of Stress Air

  8. 2024 ANA Reggie Award

    REGGIE Spotlight Category: Health, Fitness and Wellness

    This is Quitting with Emily Mazza

  9. News Article News Article Research & Resources

    Vaping multiplies risk of COVID-19 in teens and young adults

    Young people who had ever used e-cigarettes were five times more likely to be diagnosed with COVID-19 than those who hadn’t vaped.

  10. Graphic Cigarette Warnings Proposed by FDA Are Long Overdue, But Agency Must Meet March 2020 Deadline to Finalize Them

    The graphic cigarette health warnings proposed by the FDA are a critical and long-overdue step forward in the nation’s battle against tobacco use.

  11. Research Article Research Article Research & Resources

    Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes

    Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19

  12. News Article News Article Research & Resources

    New data show nearly 800,000 teens vaped for the first time in the past year, as FDA is set to announce first major decision to remove a popular e-cigarette brand

    Many e-cigarettes have been allowed to stay on the market for years without undergoing a review of their public health impact, sparking an epidemic of youth