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  1. Report Report Research & Resources

    Tobacco’s starring role

    Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021

  2. Our Team

    Elizabeth Kenny

    As Chief Marketing and Strategy Officer at Truth Initiative, Elizabeth Kenny brings extensive experience to the organization’s life-saving mission to achieve

  3. Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

    The FDA now has the strong, science-driven leadership needed to take a stand on the risks of commercial nicotine and dangers of youth vaping.

  4. News Article News Article Research & Resources

    As Oscar season kicks off, tobacco imagery still pervades movies

    As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

  5. News Article News Article Research & Resources

    New paper recommends a national settlement agreement with JUUL include a youth prevention campaign

    According to recommendations in a new Public Health Law Center paper, a national settlement with JUUL should include a prevention campaign.

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    Partnership opportunities

    ​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.

  7. News Article News Article Research & Resources

    How colleges are sustaining momentum for tobacco/vape-free campus policies virtually

    3 ways colleges and truth® College Leaders have been pushing forward in a virtual capacity to educate and build support for a tobacco-free campus.

  8. Research Article Research Article Research & Resources

    75% of parents of middle and high schoolers support banning flavored e-cigarettes

    More than three-quarters of parents of middle and high school students favor a ban on flavored e-cigarette sales, according to a new Truth Initiative study.<

  9. Research Article Research Article Research & Resources

    6 important facts about JUUL

    The rapid ascension and popularity of the e-cigarette JUUL has left a trail of questions and concerns.

  10. News Article News Article Research & Resources

    Fast Company recognitions underline why youth tobacco prevention is more important than ever

    Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.

  11. News Article News Article Research & Resources

    What we know and don’t know about Puff Bar right now

    As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.

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    Donate to Truth Initiative

    Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.