Search

First-of-its-kind free e-cigarette quit program now available to young vapers looking for help

Truth Initiative has launched a text message program that’s designed for e-cigarette users to quit vaping in the wake of the youth e-cigarette epidemic.

Nine young leaders are mobilizing their peers as the new class of truth Ambassadors

As one of the youth leadership programs at Truth Initiative, truth Ambassadors are young people who are passionate about tobacco control advocacy.

Data suggest teens who use JUUL are not just experimenting

More than half of U.S. teens who use the e-cigarette JUUL are using it multiple times a month, underscoring concerns about nicotine addiction.

Young Activists Join with truth® to Demand Action on Menthol Cigarettes and Flavored Cigars

Youth and young adults deliver digital petition during in-person meetings with the White House and Congressional members.

Community and Youth Engagement

Truth Initiative is building a network of activists. We inspire, educate, and mobilize young leaders, coalitions and organizations to act nationally and in their communities to create a future where commercial tobacco use and nicotine addiction are things of the past.

Cigarettes are still a popular on-screen prop – and it’s fueling youth nicotine addiction

Cigarettes remain a popular prop even as peer-reviewed research finds that smoking images influence young people to start using tobacco products.

This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 750,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

Truth Initiative names Elizabeth Kenny Chief Marketing and Strategy Officer

Kenny will lead the truth campaign and the brand’s holistic suite of products and services designed to protect and empower youth and young adults to live tob

As Youth E-Cigarette Use Soars Along with Vaping-related Illnesses, Urgent Action Must be Taken to Protect the Health of America’s Youth

Regulating e-cigarettes and banning all flavored tobacco products are critical to ending the youth epidemic.

How Big Tobacco is trying to makeover its image and protect its bottom line at the expense of public health

As the youth e-cigarette use epidemic intensifies, the tobacco industry is undertaking a massive publicity effort to convince people it has turned over a new

What We Do

Truth Initiative conducts groundbreaking research and policy studies, giving people the facts they need to know about smoking, vaping, nicotine, and the commercial tobacco industry. We engage individuals and groups to make change in their communities, innovate new ways to end tobacco use, and join forces with collaborators committed to preventing youth and young adult nicotine addition and empowering quitting for all. In short: we seek, speak, and spread the truth about smoking, vaping and nicotine.

New Truth Initiative Study Finds JUUL Use Doubled in One Year as Tobacco and Nicotine Use Among Youth Reaches Highest Level in Decades

The percentage of teens and young adults aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, according to a new study published in JA