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Educators share how a free vaping prevention curriculum has helped their students
As youth continue to use e-cigarettes at alarming rates, vaping has become a major distraction for many educators and students
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Tobacco use in Alabama 2023
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Alabama.
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Tobacco use in New Mexico 2023
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Mexico.
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Tobacco use in New Mexico 2023
An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in New Mexico.
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Our top issues
In our fight to prevent youth and young adult nicotine addiction, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.
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A new national youth anti-vaping curriculum gives young people the facts about e-cigarettes and equips them with resources to quit
Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Va
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Can oral nicotine pouches like Zyn help people quit vaping nicotine?
As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap
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JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people
The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.
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truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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Monitoring the future reveals good and bad news underscoring need for education and regulation
New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.
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Young adult cigar smoking trends underscore the need for flavor regulations
Although fewer young people are smoking cigarettes, cigar smoking is increasing among youth and young adults, with 47 percent of smokers preferring a flavore
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Vaping more than triples odds that young people will use little cigars and other combustible tobacco products
New Truth Initiative research becomes the first to link e-cigarette and future cigar use.
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