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Happy 100th, National Parks! Now, how about going 100 percent smoke-free?

As the National Park Service celebrates 100 years, it has an opportunity to take another leap forward in its mission by going 100 percent smoke-free.

Young people take back the shelves and demand that pharmacies stop selling tobacco products

Pharmacies are a trusted source of health information and services.

Financial dependence correlated with different smoking rates among Millennials

Despite steady declines in U.S.

Teaming up to give pets a voice in the fight to end tobacco use

truth® and DoSomething.org are teaming up to give pets and their owners a voice in the movement to end smoking and create an army of four-legged finishers.

Cigarette smoking has declined but population disparities among populations are cause for concern

It is terrific news that the results of the National Health Interview Survey, released today by the U.S.

Former smokers who quit within the past year are 4 times more likely to be daily e-cigarette users

Adding to a growing body of research on patterns of e-cigarette use, researchers from Rutgers School of Public Health and the Steven A.

Elizabeth C. Hair

Dr.

Policy leadership and accountability

We drive policy change to advance public health, address inequities, and empower lives free from the physical, mental, and financial toll of nicotine dependence. 

We protect the public from a lifetime of nicotine addiction by advancing impactful policies. Through rigorous research and policy leadership, we act to reduce youth access to nicotine and expand access to cessation by combating the illegal e-cigarette market, removing youth-appealing flavored products, holding retailers accountable, and increasing access to cessation services.

Mary T. Bassett

Mary T.

Outsmart Nicotine: Breaking the Cycle

A new round of Outsmart Nicotine ads, released by Truth Initiative in April 2026, illuminates the cycle of nicotine addiction and withdrawal and situates the mental health impact of nicotine addiction as a reason to consider quitting. The new ads ask two essential questions: do people crave nicotine because they feel stressed? Or do they feel stressed because they crave nicotine?

Outsmart Nicotine offers a way to break the cycle with EX Program, a free evidence-based digital quitting program developed by Truth Initiative with Mayo Clinic.

Alex Parks

Alexandra Parks is responsible for strategic leadership in developing and managing partnerships with an array of stakeholders, including nonprofit organ

2019 Jessie Gruman Award

Health Engagement

Truth Initiative