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  1. Research Article Research Article Research & Resources

    Black D.C. neighborhoods have greater marketing for flavored tobacco products, including cigars

    The targeted marketing of flavored tobacco products like flavored cigars presents another way tobacco is a social justice issue.

  2. News Article News Article Research & Resources

    E-cigarettes as accessories: How vaping companies market products as stylish

    The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.

  3. News Article News Article Research & Resources

    Where we stand: Retail tobacco marketing, price discounting and promotion

    Consistent with Truth Initiative’s vision of a future where tobacco is a thing of the past, we support the following policies with regard to tobacco retail m

  4. Research Article Research Article Research & Resources

    Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations

    Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p

  5. Research Article Research Article Research & Resources

    Young adults living in vulnerable D.C. communities see more flavored tobacco marketing

    Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od

  6. Truth Initiative names Elizabeth Kenny Chief Marketing and Strategy Officer

    Kenny will lead the truth campaign and the brand’s holistic suite of products and services designed to protect and empower youth and young adults to live tob

  7. If Philip Morris is serious about a “smoke-free future,” it should stop marketing cigarettes

    Philip Morris International – the world’s largest non-governmental cigarette manufacturer – this week launched a new website that claims the company is commi

  8. Research Article Research Article Research & Resources

    Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people

    A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.

  9. Report Report Research & Resources

    Surveying how the tobacco industry markets flavored products in five Midwest cities

    Flavored tobacco products continue to fuel dangerous youth nicotine use.

  10. News Article News Article Research & Resources

    Happy holidays from Big Tobacco: Five of this year’s seasonal marketing pushes

    This year’s holiday greetings from tobacco companies come with party tips, free gift tags, DIY decoration ideas and, of course, lots of coupons for tobacco.<

  11. Research Article Research Article Research & Resources

    Cooling flavors dominate the e-cigarette market, underscoring need for strong rules on menthol

    New findings indicate that cooling flavors are a huge part of the e-cigarette market.

  12. Research Article Research Article Research & Resources

    High-nicotine e-cigarettes dominate the market, with sales increasing 15-fold in five years

    Sales of e-cigarettes with the highest levels of nicotine (5% or greater nicotine strength) have grown drastically in the past five years