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  1. Curriculum Curriculum Curriculum

    Youth Vaping Prevention & Resources to Quit

    To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative has launched a na

  2. Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco

    Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis

  3. Truth Initiative® joins Virgin Pulse partner program to help millions quit tobacco

    The EX Program joins a network of clinically proven digital health and wellness tools as part of Virgin Pulse’s Partner Network.

  4. Report Report Research & Resources

    Tobacco Nation: An ongoing crisis

    Examining the health and policy disparities of U.S. states with the highest smoking rates.

  5. Next chapter begins as tobacco control leader becomes Truth Initiative

    The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth®campaign for 15 yea

  6. News Article News Article Research & Resources

    Quitting smoking is more important than ever – here is how to get started now

    Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.

  7. News Article News Article Research & Resources

    Truth Initiative calls on FDA to enforce graphic warning labels requirement

    Truth Initiative joined public health groups to file a lawsuit to compel the FDA to enforce a requirement that graphic health warnings appear on cigarette pa

  8. Federal court orders FDA to issue final rule requiring graphic cigarette warnings

    A federal court ordered the FDA to issue a final rule mandating graphic health warnings on cigarette packs by March 15, 2020.

  9. News Article News Article Research & Resources

    How to quit vaping – or help someone quit – during the coronavirus pandemic

    There is growing evidence that vaping can harm lung health overall.

  10. More than $1 million pledged to help schools fight e-cigarette epidemic

    82 colleges and universities receive grants from CVS Health Foundation, American Cancer Society and Truth Initiative to help deliver a tobacco-free generatio

  11. Research Article Research Article Research & Resources

    Menthol tobacco product use higher among youth, women and African Americans

    Menthol is a chemical compound extracted from the peppermint and corn mint plant or created synthetically.

  12. News Article News Article Research & Resources

    What do the U.S. states with the highest smoking rates have in common?

    Why do these 13 states have higher smoking rates and greater health consequences than the rest of U.S.?