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Master Settlement Agreement

The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement. 

‘JUUL is getting richer, while we’re getting sicker’: Thousands of young Americans protest JUUL and call for regulation

A protest outside JUUL’s D.C.

4 ways smoking impacts national military readiness

Tobacco use adversely affects military readiness and harms the health and welfare of military families, retirees and veterans.

JUUL keeps saying its popularity with young people is an accident

JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.

Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards

Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was

Purpose and principles on addressing the opioid crisis

Q&A: Learning the truth about menthol’s impact on African Americans

Courtney Butler, a truth College Leader at Trinity Washington University in Washington, D.C., is, in her words, saying “no thank you” to the tobacco industry

New Documentary Takes Hard Look at Tobacco Industry’s Predatory Tactics for New Generations

“Black Lives/Black Lungs: The Journey of a Stolen Leaf” is now available to stream on YouTube.

7 solutions for reducing tobacco use disparities

A group of top health and advocacy experts recently came together to tackle one of the biggest problems facing public health: What can we do to eliminate tob

Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”

Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers

Public health and civil rights groups call on White House to stop delaying and end menthol cigarette sales

Public health and civil rights groups gathered for a “Menthol Funeral” to protest the administration’s delay in finalizing the Food and Drug Administration’s

Youth activists gather in DC to demand action on flavored tobacco products and declare “Nicotine Addiction Shouldn’t Taste Like Candy”

Youth activists from across the country will come together in the nation’s capital to raise their voices for a future free of flavored tobacco products.