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  1. New Documentary Takes Hard Look at Tobacco Industry’s Predatory Tactics for New Generations

    “Black Lives/Black Lungs: The Journey of a Stolen Leaf” is now available to stream on YouTube.

  2. News Article News Article Research & Resources

    Q&A: Learning the truth about menthol’s impact on African Americans

    Courtney Butler, a truth College Leader at Trinity Washington University in Washington, D.C., is, in her words, saying “no thank you” to the tobacco industry

  3. Truth Initiative Board Chair Mike Moore announces CEO and President Robin Koval will retire after a decade of transformational leadership

    Robin Koval, CEO and President of Truth Initiative, will retire in October 2023 after 10 years of transformational leadership.

  4. Research Article Research Article Research & Resources

    New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources

    Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores

  5. News Article News Article Research & Resources

    Educators share how a free vaping prevention curriculum has helped their students

    As youth continue to use e-cigarettes at alarming rates, vaping has become a major distraction for many educators and students

  6. Truth Initiative awards truth IMPACT scholarships to young leaders making a difference in their communities

    Recipients from across the country are taking action to address youth nicotine use and its impact on mental health, social justice, and the environment

  7. Research Article Research Article Research & Resources

    Vaping content on Instagram violates federal regulations and social media platform policies

    Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.

  8. Research Article Research Article Research & Resources

    Young e-cigarette users report widespread use of flavor blends and “concept” flavors like Iced Mango, Blue Dream, and OMG

    The study highlights the need to establish consistent classification of flavored e-cigarettes to track the proliferation of new products and flavors.

  9. Truth Initiative Applauds FDA Decision on Big Tobacco’s Menthol E-Cigarette Products

    Truth Initiative applauds the FDA's decision to issue marketing denial orders (MDOs) for two of R.J.

  10. Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others

    John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.

  11. Report Report Research & Resources

    Eliminating smoking disparities in Tobacco Nation

    More aggressive tobacco control spending paired with higher taxes targeted to areas with the highest smoking rates can effectively erase disparities in tobac

  12. News Article News Article Research & Resources