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Who We Are

Truth Initiative^® is America’s largest nonprofit public health organization dedicated to making commercial tobacco use and nicotine addiction a thing of the past. We investigate, expose and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth^® campaign, community activism and engagement, and innovation to end tobacco use.

Tobacco is a Social Justice Issue

The difference between commercial tobacco and sacred tobacco

Barbara Schillo

Dr.

Jessica Miller Rath

As a behavioral scientist, Dr. Jessica Rath is responsible for leading the formative research and impact evaluation of the truth campaign.

2022 Annual Report

We are pleased to share the significant progress we made in 2022, detailed in this report: Ending Big Tobacco's Influence

Featured partnerships

We partner with some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

Truth Initiative Training FAQs

Thank you for your interest in receiving specialized training from Truth Initiative! Before you submit, here are some of the most commonly asked questions we’ve received. If you can’t find an answer to your question, reach out at [email protected] for an answer and recommendations.

FAQs about This is Quitting

2022 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol