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  1. News Article News Article Research & Resources

    Young people quitting nicotine get help from truth®

    Young people quitting nicotine get help from truth

  2. As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources

    As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources

  3. Report Report Research & Resources

    LGBT+ young people smoke and vape at a higher prevalence than non-LGBT+ peers

    New Truth Initiative research finds that a higher proportion of lesbian, gay, bisexual, and transgender young people used cigarettes and e-cigarettes in 2021

  4. News Article News Article Research & Resources

    Zyn rewards program follows Big Tobacco’s marketing playbook

    Zyn rewards program follows Big Tobacco’s marketing playbook

  5. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.

  6. DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis

    The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.

  7. News Article News Article Research & Resources

    How to support someone on their quit-vaping journey

    If someone you care about is quitting vaping, they will need extra support and encouragement from those around them.

  8. News Article News Article Research & Resources

    A breath of fresh air: The immediate benefits of quitting smoking or vaping nicotine

    Learn about short- and long-term benefits of quitting smoking and vaping

  9. News Article News Article Research & Resources

    To fully understand tobacco use among AANHPI, representation in research matters

    More specific data is needed to study tobacco use among the AANHPI community and help address disparities.

  10. Research Article Research Article Research & Resources

    Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction

    The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.

  11. News Article News Article Research & Resources

    Tobacco and baseball have a long, shared history. Is Zyn the latest chapter?

    New oral nicotine pouches such as Zyn are gaining ground among athletes – replacing smokeless tobacco products (like chew, and dip) that players have used hi

  12. White House Decision Not to Issue Final Menthol Rule Represents Huge Loss for Public Health, Social Justice

    The time to act is now, but instead the Administration has taken a pass on protecting public health and saving lives.