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The opioid crisis
Young people are particularly vulnerable to opioid misuse. Two decades of combating commercial tobacco use has prepared us to continue the fight and contribute to ending this epidemic by sharing our expertise in youth and young adult education and prevention.
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Research and evaluation
Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.
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Who We Are
Truth Initiative® is America’s largest nonprofit public health organization dedicated to making commercial tobacco use and nicotine addiction a thing of the past. We investigate, expose and amplify the truth about smoking, vaping, and nicotine through groundbreaking research and policy studies, our award-winning truth® campaign, community activism and engagement, and innovation to end tobacco use.
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Barbara Schillo
Dr.
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Jessica Miller Rath
As a behavioral scientist, Dr. Jessica Rath is responsible for leading the formative research and impact evaluation of the truth campaign.
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2022 Annual Report
We are pleased to share the significant progress we made in 2022, detailed in this report: Ending Big Tobacco's Influence
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Truth Initiative Training FAQs
Thank you for your interest in receiving specialized training from Truth Initiative! Before you submit, here are some of the most commonly asked questions we’ve received. If you can’t find an answer to your question, reach out at [email protected] for an answer and recommendations.
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