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  1. News Article News Article Research & Resources

    The JUUL copycats that are flooding the market

    What looks like a JUUL, operates like a JUUL, but isn’t a JUUL?

  2. truth and Girl Scouts to take on environmental tobacco pollution

    The new “Earth Defenders” program aims to empower girls and create a new generation of activists

  3. Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<

  4. News Article News Article Research & Resources

    More than 760,000 children protected by nationwide smoke-free housing policy

    A nationwide smoke-free policy went into effect at all federal public housing units, a move that protects millions of residents and staff from the dangers of

  5. Smoke-free housing to protect millions from the dangers of secondhand smoke to take effect July 31

    A smoke-free policy goes into effect at all federal public housing units on July 31, 2018, thanks to a U.S.

  6. News Article News Article Research & Resources

    How a group of Indiana youth is changing social norms around smoking

    Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.

  7. News Article News Article Research & Resources

    Women’s colleges now eligible for tobacco-free campus grant

    Truth Initiative is accepting applications for grants to women’s colleges, minority-serving academic institutions and community colleges to adopt tobacco-fre

  8. CVS Health and Truth Initiative challenge all women’s colleges to go tobacco-free

    CVS Health and Truth Initiative are calling upon women’s colleges to apply for grants dedicated to adopting 100 percent tobacco-free campus policies.

  9. Research Article Research Article Research & Resources

    truth campaign linked with decreased smoking and increased support for anti-tobacco social movement

    Youth with greater awareness of the truth® campaign are more likely to support an anti-tobacco social movement and less likely to become smokers over time

  10. truth® and BIGS are joining forces to save your taste buds one pack of seeds at a time

    truth and BIGS draw attention to the topic of tobacco, the ways in which its chemicals impact your taste buds and how sunflower seeds can help current smoker

  11. News Article News Article Research & Resources

    5 things the tobacco industry didn’t do until it was forced to

    Tobacco companies have historically not stopped or attempted to rectify some of their worst offenses until they were forced to by new regulations or a court

  12. Fact Sheet Fact Sheet Research & Resources

    How tobacco companies use experiential marketing

    Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars