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  1. Report Report Research & Resources

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

  2. News Article News Article Research & Resources

    Quitting smoking is more important than ever – here is how to get started now

    Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.

  3. News Article News Article Research & Resources

    How to quit vaping – or help someone quit – during the coronavirus pandemic

    There is growing evidence that vaping can harm lung health overall.

  4. The harmful impact of further delays in the FDA’s e-cigarette review

    Any extension should be brief, and tobacco companies cannot be allowed to use this public health emergency to continue avoiding their legal obligation.

  5. FDA Review of E-Cigarettes Is As Critical as Ever – Any Delay Related to COVID-19 Must Be Brief

    FDA review is critical due to skyrocketing youth use of e-cigarettes and concerns that smoking and vaping may increase risk of severe complications from COVI

  6. News Article News Article Research & Resources

    COVID-19: the connection to smoking and vaping, and resources for quitting

    Those who smoke or vape e-cigarettes may be especially concerned about COVID-19 because it attacks the lungs and could be a particularly serious threat to to

  7. FDA’s Graphic Cigarette Warnings Show and Tell the Deadly Truth About Smoking – They Must Be Fully Implemented and Vigorously Defended

    By issuing a final rule requiring large, graphic health warnings on cigarette packs and advertising, the FDA has taken a critical step forward in the nation’

  8. News Article News Article Research & Resources

    Young ex-vapers share their experience and advice on quitting vaping

    Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.

  9. Truth Initiative named to Fast Company’s annual list of the world’s 50 most innovative companies for 2020

    This recognition underscores the efficacy of Truth Initiative’s creative and innovative efforts to directly combat the national youth e-cigarette epidemic.

  10. News Article News Article Research & Resources

    2020 class of truth Ambassadors launch community projects

    Eleven young leaders from across the country are designing and executing local projects to inspire tobacco-free communities as the newest class of truth Amba

  11. Young People Celebrate What Quitting Vaping Means to Them in New truth® #ThisIsQuitting TikTok Challenge

    As momentum around quitting e-cigarettes mounts, truth is inspiring young vapers to get creative with a TikTok challenge and an innovative resource to quit.<

  12. News Article News Article Research & Resources

    What vape products are still allowed under the new e-cigarette policy?

    A new FDA policy on flavored e-cigarettes only prohibits flavors (including a menthol exemption) in closed-system e-liquid cartridges — meaning disposable an