Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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Exposure to e-cigarette ads may enhance curiosity/usage among young adults
Vaporized: Majority of youth exposed to e-cigarette advertising
Rapid increase in e-cigarette ad spending in 2014
National survey of college behavior shows cigarette use down but alternative tobacco use up
Youth and young adults are the most at-risk of tobacco addiction
Report finds Puerto Ricans and Cuban Americans with highest smoking rates among Latino populations
Study explores relationship between tobacco, marijuana and alcohol use
Financial dependence correlated with different smoking rates among Millennials
Study examines tobacco and e-cigarette ads online