Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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Behind the explosive growth of JUUL
Menthol cigarettes: Attitudes, beliefs and policies
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Tobacco Nation: The deadly state of smoking disparity in the U.S.
Behind the marketing strategy that costs the tobacco industry $900k an hour
What does using tobacco and other substances together mean for young people?