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Monitoring the future reveals good and bad news underscoring need for education and regulation

New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.

Philip Morris announcement to spend nearly $1 billion to end smoking sounds like fake news

The tobacco industry creating a foundation to end smoking is an affront to public health advocates who have been working tirelessly to end the tobacco use ep

Q&A: How to train emerging activists to support a social movement

Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?

Quit Vaping Study FAQs

Below are some frequently asked questions about participating in the Quit Vaping Study

Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

JUUL on YouTube

Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

“Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use

Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.

Young people urge White House to take action on menthol

Truth Initiative continues to press the Administration to finalize the menthol cigarette and flavored cigar rules.

Drop in smoking rate proves public education and smart public policy works

The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.

What the Oscars tell us about smoking in the movies in 2017

Of the 2017 Oscar-nominated feature films that were rated PG-13 (excluding animation and documentary categories), 70 percent depicted tobacco use.

Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub

Nearly 1 in 5 youth say they have seen JUUL used in school

Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.