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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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CVS Health and Truth Initiative challenge all women’s colleges to go tobacco-free
CVS Health and Truth Initiative are calling upon women’s colleges to apply for grants dedicated to adopting 100 percent tobacco-free campus policies.
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5 things FDA should do about JUUL e-cigarettes
Six public health and medical groups are calling on the agency to act to protect youth.
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Music videos popular with young people frequently feature tobacco imagery
Music videos, examined for the first time in this report, are a major pop culture influence and prove to be common sources of tobacco imagery.
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Young adult cigar smoking trends underscore the need for flavor regulations
Although fewer young people are smoking cigarettes, cigar smoking is increasing among youth and young adults, with 47 percent of smokers preferring a flavore
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Answers to five common questions about smoking and heart health
During American Heart Month, we are highlighting five important facts about heart health from BecomeAnEX, Truth Initiative’s digital quit smoking program.
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Six “Teen”-rated video games that glamorize smoking
These are just a few of the many instances of smoking in sought-after video games rated “Teen,” meaning they are supposed to be suitable for anyone under the
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Vine stars debunk social smoking myths with truth
Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!
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Our Impact
Our work has prevented millions of young people from becoming smokers, including 2.5 million between 2015 and 2018 alone. We believe a culture where young people reject smoking, vaping, and nicotine can be achieved within this generation — and we won’t stop until we create a future where commercial tobacco use and nicotine addiction are a thing of the past. This is how we’re doing.
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How to quit vaping – or help someone quit – during the coronavirus pandemic
There is growing evidence that vaping can harm lung health overall.
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Young e-cigarette users report widespread use of flavor blends and “concept” flavors like Iced Mango, Blue Dream, and OMG
The study highlights the need to establish consistent classification of flavored e-cigarettes to track the proliferation of new products and flavors.
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Bigger, stronger, and cheaper: Disposable e-cigarettes have more nicotine and are more accessible than ever
Disposable e-cigarettes sold in the U.S.
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