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  1. Research Article Research Article Research & Resources

    Tobacco industry uses flawed study to oppose flavored tobacco restrictions

    Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

  2. Research Article Research Article Research & Resources

    How to recruit and retain young people to get better survey results

    Truth Initiative® researchers share effective strategies that other public health groups can use to recruit and retain young people for surveys.

  3. News Article News Article Research & Resources

    How tobacco companies have used women’s history and equality struggles to sell cigarettes

    There are many examples of tobacco marketing carrying “torches of freedom” in themes of women’s empowerment and liberation over the years.

  4. Research Article Research Article Research & Resources

    Young adults are underestimating the dangers of nicotine

    Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot

  5. New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults

    Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards

  6. News Article News Article Research & Resources

    How tobacco companies linked cigarettes and mental health

    Truth Initiative® explores three ways that tobacco companies linked cigarettes and mental health.

  7. News Article News Article Research & Resources

    Tobacco imagery rising in top entertainment, including among 2024 Oscar Best Picture nominees

    Of the 10 films nominated for the Oscars top prize, all except “Barbie” feature smoking, according to Truth Initiative’s sixth annual analysis of tobacco ima

  8. Research Article Research Article Research & Resources

    “E-cig” or “vape”? Why semantics matter

    If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?

  9. Research Article Research Article Research & Resources

    Cigarette sales continued declining in 2021

    Cigarette sales trends are in line with the decades-long decline in cigarette use among youth and adults in the U.S.

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  11. Research Article Research Article Research & Resources

    Internet tools can help smokers quit

    Web-based interventions can be just as effective at helping smokers quit as face-to-face or telephone counseling, and are more effective than print materials

  12. Research Article Research Article Research & Resources

    Your favorite artist feat. Big Tobacco: top music videos in the hottest genres frequently feature tobacco imagery

    Nearly 20% of music videos for top 10 billboard songs from 2018 to 2021 featured tobacco products