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  1. News Article News Article Research & Resources

    Truth Initiative welcomes 2016-17 class of Youth Activism Fellows

    Truth Initiative® kicked off its 2016-17 Youth Activism Fellowship program with 32 youth activists who are helping to create the first tobacco-free generatio

  2. Research Article Research Article Research & Resources

    Disposable e-cigarette’s vague new flavor names attempt to evade regulation

    Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say

  3. Research Article Research Article Research & Resources

    FDA enforcement likely resulting in minimal impact on e-cigarette accessibility

    New study finds that nearly all warning letters sent during the timeframe targeted small, online retailers, likely resulting in minimal impact on e-cigarette

  4. Research Article Research Article Research & Resources

    JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

    The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

  5. News Article News Article Research & Resources

    5 things FDA should do about JUUL e-cigarettes

    Six public health and medical groups are calling on the agency to act to protect youth.

  6. News Article News Article Research & Resources

    Music videos popular with young people frequently feature tobacco imagery

    Music videos, examined for the first time in this report, are a major pop culture influence and prove to be common sources of tobacco imagery.

  7. News Article News Article Research & Resources

    Young leaders engage in tobacco prevention as truth Ambassadors

    Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.

  8. News Article News Article Research & Resources

    Young ex-vapers share their experience and advice on quitting vaping

    Here are some of their best tips and advice, including about how to cope with cravings and take the first steps to successfully quit for good.

  9. Young People Celebrate What Quitting Vaping Means to Them in New truth® #ThisIsQuitting TikTok Challenge

    As momentum around quitting e-cigarettes mounts, truth is inspiring young vapers to get creative with a TikTok challenge and an innovative resource to quit.<

  10. FDA must stop sales of all flavored products and restrict marketing and sales to protect kids

    It is a positive step that the FDA recognizes the critical role flavors play in the skyrocketing youth use of e-cigarettes and is planning action to reduce t

  11. News Article News Article Research & Resources

    Smoke screens: Is tobacco use in youth-rated movies still a problem?

    Tobacco use on screen is a public health concern because exposure to smoking imagery in movies can cause young people to start smoking.

  12. Summer truth tour takes on tobacco use with one goal: Finish smoking for good

    School’s out, summer is here - which means a crew of truth® “tour riders” are hitting the road to connect with more than one million young people on the Vans