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  1. New report finds parents unaware that video games contain smoking images with many targeting teens

    Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are

  2. Research Article Research Article Research & Resources

    Most young users put disposable e-cigarettes in trash, creating huge streams of toxic and hazardous waste, as companies fail to take responsibility

    E-cigarette products are evolving so quickly that guidance and information on disposing e-cigarette waste responsibly struggles to keep up.

  3. News Article News Article Research & Resources

    “Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use

    Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.

  4. Fact Sheet Fact Sheet Research & Resources

    Quitting Tobacco: Facts and Stats

    Most smokers – nearly 70% – say they want to quit, and many make quit attempts each year.

  5. News Article News Article Research & Resources

    4 tips for quitting tobacco from Millie Martinez, a former menthol smoker

    If you or someone you care about is making a pledge to quit smoking, there are tools and resources to help.

  6. Research Article Research Article Research & Resources
  7. News Article News Article Research & Resources

    Quitting vaping in 2024: Top tips and resources

    There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f

  8. News Article News Article Research & Resources

    How to support someone who wants to break up with their vape

    Parting ways with vaping can be difficult, and encouragement from friends and family can make a big difference.

  9. News Article News Article Research & Resources

    Young leaders engage in tobacco prevention as truth Ambassadors

    Thirteen young leaders from across the country are committed to inspiring tobacco/vape-free lives with truth as the new class of truth Ambassadors.

  10. Prescription Drug Safety

    To help young people better understand and navigate the growing prescription drug misuse crisis in our country, Prescription Drug Safety: Know the truth educ

  11. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  12. News Article News Article Research & Resources

    New youth prescription drug safety curriculum launches nationwide

    Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip