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Study shows graphic cigarette warnings trigger brain areas key to quitting smoking
Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain
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The importance of tobacco taxes
The research is clear — increases in tobacco taxes decrease tobacco use.
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FDA’s Delay on Largest E-Cigarette Companies’ Applications Allows Top Brands with 75% of the Market Share to Remain Widely Available, Extending the Youth Vaping Epidemic and Delaying Necessary Regulations to Help Smokers
We are very concerned that the FDA did not prioritize and complete the reviews of the companies with over 75% of the e-cigarette market as they promised to d
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Our mission
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where commercial tobacco and nicotine addiction are a thing of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.
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Truth Initiative’s Quit Vaping Program Effective in Helping 18- to 24-Year-Olds
The randomized clinical trial found that This is Quitting increased quit rates among young adults aged 18-24 by nearly 40%
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How tobacco companies use experiential marketing
Experiential marketing — the tactic of encouraging consumers to experience or interact with a brand at recreational venues and events, such as concerts, bars
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'Black Lives / Black Lungs' documentary shows how menthol tobacco ended up in black communities
“Black lives / Black Lungs” explores the history, marketing tactics and impact of the tobacco industry targeting African-Americans with menthol tobacco produ
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Rising vaping rates among lesbian, gay, and bisexual young people outpace peers, widening tobacco use gap
Between 2020 and 2021, e-cigarette use rates rose at higher rates among lesbian, gay, and bisexual youth compared to heterosexual youth.
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truth® and Vans morph culture-changing art into bold fashion statement
When it comes to teen tobacco use, truth believes creativity speaks louder than words.
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Where we stand: Smoke-free public housing
Truth Initiative and The Society for Research on Nicotine & Tobacco weighed in on a rule proposed by the Department of Housing and Urban Development to i
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FDA Puts Kids, Public Health at Risk by Allowing Philip Morris to Market IQOS Heated Cigarette as Modified Risk Tobacco Product
Setting a dangerous precedent that puts public health at risk the FDA authorized the marketing of Philip Morris’ IQOS heated cigarette as a “modified risk to
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How tobacco and vaping companies are exploiting national crises to maintain their bottom lines, putting profit before public health
Tobacco and vaping companies are exploiting the crises, and the vulnerable communities most impacted by them, to benefit their bank accounts.
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