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truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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Vine stars debunk social smoking myths with truth
Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!
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Helping youth activists spread the truth about tobacco
truth® is now taking applications for the second annual National Summit on Youth Activism, scheduled for July 12-16 in Orlando, Florida.
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Our Team
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Yashi Srivastava
Yashi Srivastava is a Junior at Rutgers University – New Brunswick majoring in Information Technology & Informatics and minoring in Digital Communication
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Vape shops respond to tightening e-cigarette regulations with more online marketing and expansion to CBD products
Vape shops are expanding their product lines to include CBD products and building up their online marketing in response to tightening restrictions on e-cigar
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Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health
The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev
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Increasing funding for state tobacco prevention key to reducing high school vaping
Increasing state tobacco control spending could significantly decrease high school student vaping and frequency of vaping among high school e-cigarette users
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Big Tobacco forced to tell the truth with TV and print ads
Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.
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Smoking in Movies: 2020
Tobacco imagery in youth-rated movies still exists.
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The link between cannabis and tobacco
This resource presents information about the current state of legalization and changing state laws regarding cannabis, the evolving product landscape, as wel
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How the tobacco industry is renewing its assault on science
Recognizing that the tobacco industry’s participation in scientific spaces sows confusion and grants the tobacco industry credibility is the first step in pr
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As streaming soars, these binge-worthy shows frequently depict tobacco
Watching shows in a compressed time may influence the amount and intensity of exposure.
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