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Significant drop as teen cigarette smoking hits 7%

Teen cigarette use has declined to an historic low of 7 percent, proving that national efforts to prevent teen smoking are working.

New study: truth campaign effective in shifting knowledge and attitudes about vaping

A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.

Truth Initiative & Mojo Supermarket’s anti-vaping effort scoops the US Grand Effie at the 2023 Effie Awards

Truth Initiative and Mojo Supermarket’s “Depression Stick + Breath of Stress Air,” with contributing agencies Gale, Allegiance Group, and Crux Research, was

Senators urge MPAA to assign R rating to movies with smoking

The Motion Picture Association of America should act to reduce youth exposure to smoking in movies, including by issuing an R rating to movies that feature t

FDA’s reduced nicotine plan could be game-changer in tobacco epidemic

Today’s announcement on nicotine goes to the heart of the ongoing tobacco epidemic and addresses it at its core.

Vape shops respond to tightening e-cigarette regulations with more online marketing and expansion to CBD products

Vape shops are expanding their product lines to include CBD products and building up their online marketing in response to tightening restrictions on e-cigar

Enterprise Tobacco Cessation Programs

What does a tobacco “endgame” mean?

Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum

Young activist focuses on helping the homeless population live tobacco-free

Truth Initiative® fellow Kelsey Magill is working to help youth and young adults experiencing homelessness in Washington, D.C., live tobacco-free lives.

Not Buying It: The Tobacco Industry's Rebrand

As Teen Smoking Rate Hits Historic Low, Youth Tobacco Use Hits Record High Derailing Years of Progress and Putting a New Generation at Risk

The youth smoking rate has fallen to just 3.7%, but e-cigarettes have put millions of teens on a path to nicotine addiction with a largely unregulated produc

Expanding our mission with an opioid education and prevention campaign

Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa