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Fewer than half of young people aware of connection between vaping and COVID-19 risk

The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.

How an email from a grieving father inspired a Fortune 500 company to fight opioids

As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O

ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse

The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public

One year of recovery: the journey from opioid addiction

The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment.

To fully understand tobacco use among AANHPI, representation in research matters

More specific data is needed to study tobacco use among the AANHPI community and help address disparities.

“I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-

By the numbers: Pets and smoking

We’ve broken down the facts and figures on the impact of smoking on our furry loved ones.

Alma Adams takes on the tobacco industry

Alma Adams, a two-term U.S. representative from Greensboro, N.C.

NYC This is Quitting Resources

Quit Vaping Study FAQs

Below are some frequently asked questions about participating in the Quit Vaping Study

Expanding our mission with an opioid education and prevention campaign

Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa

2021 class of truth Ambassadors launch community projects

Thirteen young leaders from across the country are creating and committing to local projects that inspire tobacco/vape-free communities as the newest class o