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Newest truth® opioid misuse campaign underscores need for youth education and prevention
With “Best Day,” the latest installment of The Truth About Opioids campaign from Truth Initiative, truth continues to educate young people about the risks of
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Young adults are underestimating the dangers of nicotine
Health misinformation, which has been rampant during the COVID-19 pandemic, can ultimately undermine public health and regulatory efforts to curb youth nicot
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4 tips for quitting tobacco from Millie Martinez, a former menthol smoker
If you or someone you care about is making a pledge to quit smoking, there are tools and resources to help.
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The unseen struggle of opioid addiction, withdrawal and treatment
The second phase of The Truth About Opioids campaign brings Americans face-to-face with a real opioid detox.
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truth opioid education campaign increases knowledge, lowers stigma
Findings from a campaign evaluation show that the nationally recognized truth campaign can successfully be adapted to spread the word about opioid misuse.
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truth Ambassadors combat nicotine use through mental health and self-care efforts
Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.
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Misplaced trust in tobacco companies tied to nearly doubled odds of vaping in young people
New study shows young people had nearly twice the odds of using e-cigarettes if they thought that tobacco companies don’t want young people to try vaping so
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How an email from a grieving father inspired a Fortune 500 company to fight opioids
As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O
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ONDCP, Truth Initiative and the Ad Council join forces on national effort to fight opioid misuse
The White House Office of National Drug Control Policy (ONDCP), Truth Initiative and the Ad Council unveiled The Truth About Opioids, a comprehensive public
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One year of recovery: the journey from opioid addiction
The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment.
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Fewer than half of young people aware of connection between vaping and COVID-19 risk
The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.
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By the numbers: Pets and smoking
We’ve broken down the facts and figures on the impact of smoking on our furry loved ones.
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