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  1. Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others

    John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.

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    Featured partnerships

    We partner with states and territories and some of the best brands and organizations on the planet. Here are some of the ways we’ve joined forces.

  4. FDA Puts Kids, Public Health at Risk by Allowing Philip Morris to Market IQOS Heated Cigarette as Modified Risk Tobacco Product

    Setting a dangerous precedent that puts public health at risk the FDA authorized the marketing of Philip Morris’ IQOS heated cigarette as a “modified risk to

  5. Research Article Research Article Research & Resources

    When is crowdsourced data most useful for research?

    Crowdsourced data collection is gaining popularity because it is convenient, inexpensive and relatively quick.

  6. EX Program by Truth Initiative® and McLeod Health join forces to help employees, patients live tobacco free

    The EX Program will be available to the nearly 8,900 employees working for the McLeod Health system of hospitals and physician practices in northeastern Sout

  7. News Article News Article Research & Resources

    Action needed: Strong tobacco 21 policies

    There’s been strong public support for tobacco 21 policies, but new developments risk seriously undermining the full impact of these measures.

  8. News Article News Article Research & Resources

    Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does

    Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.

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    Donate to Truth Initiative

    Join us and support our mission to achieve a culture in which young people reject smoking, vaping and nicotine.

  10. News Article News Article Research & Resources

    How colleges are sustaining momentum for tobacco/vape-free campus policies virtually

    3 ways colleges and truth® College Leaders have been pushing forward in a virtual capacity to educate and build support for a tobacco-free campus.

  11. News Article News Article Research & Resources

    What is your state doing about tobacco?

    A look at the most recent tobacco use statistics in each state, including cigarette use, economics and state tobacco laws.

  12. News Article News Article Research & Resources

    Public health and civil rights groups call on White House to stop delaying and end menthol cigarette sales

    Public health and civil rights groups gathered for a “Menthol Funeral” to protest the administration’s delay in finalizing the Food and Drug Administration’s